Pilgrim explores the various beauty secrets that take place around the world and brings them to consumers in India. From places to practices, rituals to routines, Pilgrim is bringing the best possible skincare solutions from around the world. In short, Pilgrim helps consumers discover the world’s beauty secrets.
Welcoming the world of circles
The challenge was to create a new position and make the brand stand out among the many other competitors in the online skincare market. The brand promise became an important part and also the starting point for further work with the identity. The word ‘world’ has been an important key word in the development of both the logotype and the design language. Which is why we reimagined the logotype from the brand core itself—the world of circles. While other brands talked about similar products in similar fashion, the beautiful, welcoming world of Pilgrim translated different beauty secrets from around the world in a unique way. The visual language evolved from circles, becoming a supporting element in breaking down excessive information that the brand needed to communicate.
Experiencing skincare
As the brand is constantly exploring and making the world of beauty seamless, we chose nude as the brand colour that brings it all together. Through circles, we created different visual worlds of beauty, and through words, we gave the brand a fresh voice. To capture Pilgrim in pictures, we prepared a guideline that would help the brand create a unique world for themselves. We included styles that would encompass the user’s personal attributes of usage. Every image romanticises and builds a beautiful image for the consumer to remember.
